Overview
The Document Styler is a content transformation tool built into Narratize's Rich Text Editor. It lets you reshape any document, adjusting format, tone, emphasis, and audience, without starting from scratch.
When paired with Personas, the Styler becomes even more powerful. Personas are audience profiles you configure in Narratize that encode your audience's needs, communication preferences, and writing style guidelines. Together, the Styler and Personas let you take a single piece of content and deliver it perfectly tailored to any audience on your team or in your market.
No rewriting. No manual reformatting. Just click Transform.
Zero Setup Required
The Document Styler is available immediately in any document open in the Rich Text Editor. No configuration, no templates to build. Select your transformation options and click Transform. See how it works here.
Personas require a one-time setup, but once configured, they're available to every team member across every document.
Three Ways Styler Transforms Content
The Styler gives you three independent transformation controls — use one, two, or all three at the same time.
1. Transform Format
Restructure the entire document into a new content format. Available formats include:
Format | Best For |
Summarize | Condensing long documents into the key points |
Simplify | Making complex or technical content easier to read |
TLDR | Getting the bottom line up front, fast |
Value Prop | Framing content around the value it delivers to a reader |
2. Adjust Tone
Fine-tune the voice of your document using three independent sliders:
Conversational ↔ Formal — Controls register and language style
Accessible ↔ Technical — Controls depth of terminology and assumed expertise
Simplified ↔ Detailed — Controls the level of explanation and supporting context
Each slider operates independently, so you can write something that's formal and accessible, or technical and simplified, whatever your audience requires.
3. Personas
Apply a Persona to transform content for a specific audience. Instead of manually dialing in tone and format for every reader, a Persona captures everything about them, their needs, communication preferences, and decision-making context, and applies it in a single click. Select a Persona and Narratize adapts the entire document to speak directly to that reader.
Personas are configured by your organization's Narratize admin. If you don't see any Personas available, reach out to your Narratize lead to get them set up.
Personas: Transforming Content by Audience
Personas take the Styler one step further. Instead of manually dialing in tone and format for every audience, a Persona captures everything about a specific reader, their needs, communication preferences, and decision-making context, and applies it in a single click.
What a Persona Contains
Each Persona is built around a prompt that defines your target audience. A well-configured Persona prompt typically includes:
Situation — A description of who this person is, what they do, and how they operate day to day.
Persona Needs — Three categories of need the content should address:
Functional needs: What they're trying to accomplish
Emotional needs: What they're feeling or what concerns they carry
Social needs: The pressures, relationships, and constraints they're navigating
Pain Points — The specific frustrations or challenges this audience faces that your content should acknowledge or resolve.
Value Drivers — What this person finds most useful or compelling. What makes them trust a source?
Writing Style Guidelines — Voice, tone, reading level, grammar conventions, formatting preferences, and any hard rules about how content should be written for this audience.
How to Configure a Persona
Navigate to Settings and select Personas
Click Add Persona
Enter a Name that identifies the audience (e.g., Dr. Sarah Chen – Veterinary Nutrition Specialist)
Write your Prompt using the sections above as your guide
Save — your Persona is now available in the Styler across all documents
You can create as many Personas as your team needs. Each one represents a distinct audience your content serves.
Tips for Writing Effective Persona Prompts
Be specific about needs, not just demographics. A Persona becomes powerful when it captures what this person is actually trying to do — not just their job title.
Include writing style guidelines. Tone, reading level, formatting rules, and grammar preferences make a measurable difference in output quality.
Add pain points and value drivers. These help the AI understand what to emphasize and what to de-emphasize for this audience.
Use your existing brand guides. If you already have audience personas, brand style guides, or product-specific communication guidelines, these translate directly into Persona prompts.
When to Use the Styler
Situation | Why the Styler Helps |
Adapting a technical document for customers | Shift from technical/detailed to accessible/simplified in seconds |
Preparing content for a gate review | Reformat as an Executive Summary with compliance elements emphasized |
Creating support content from policy documents | Transform into FAQ structure with customer actions highlighted |
Communicating across roles in the same organization | Apply different Personas to the same document for each audience |
Responding to urgent content requests | Avoid full regeneration — transform what you already have |
Frequently Asked Questions
Does using the Styler change my original document? The Styler creates a transformed version of your document. Your original content and version history remain intact through Narratize's version control system.
Can I combine Transform, Adjust and Personas in a single transformation? Yes. All three panels operate together. You can select a format, set your tone sliders, choose an emphasis, and apply all of them in one click.
How is a Persona different from just adjusting the tone sliders? Tone sliders control surface-level style. A Persona defines the full context of your reader — their needs, their concerns, their communication preferences, and how they make decisions. A Persona produces a much more targeted transformation than tone adjustments alone.
How many Personas can I create? There's no limit. Org Admins can create a Persona for every audience your team regularly communicates with.
Can Personas be shared across my team? Yes. Personas configured in your organization's settings are available to all team members in the Styler.
Can I edit a Persona after I've created it? Yes. Org Admins can navigate to Settings > Personas, select the Persona you want to update, and edit the name or prompt at any time.
Does the Styler work on any document? The Styler works on any document open in the Rich Text Editor — whether it was generated by a template, created manually, or via chat.
Need Help?
If you have questions about using the Styler or Personas or need assistance, reach out to your Customer Success Manager or contact us at [email protected].